The Everyone Uses AI blog

What Gibson is thinking about.

Long-form pieces on AI adoption for normal UK businesses: the numbers, the gaps and what to do about them this week.

25 Sep 2026 · 6 min read

The AI adoption gap is the biggest open window for UK small businesses. And it's closing.

54% of UK SMEs say they've adopted AI. Only 11% use it extensively. The space between those two numbers is the opportunity of this decade, and it will not stay open.

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