Use AI.
It Is Awesome.
From the former Head of Adoption at Cisco, with twenty years and over a million people moved onto new technology. Get good at AI for your life first. Your business follows.
The benefit is not productivity. The benefit is freedom.
Where do you stand? Find out in two minutes.
Thirteen questions. A score out of 39. Your level: Curious, Active, or Compounding, and your three biggest gaps, each mapped to the move that closes it. Free, instant, and the start of everything else on this page.
Never started. Perfectly placed.
Billions of people have not touched AI yet. Not because they are behind. Because nobody sat down and showed them.
“I am not technical.”
Neither is this. Nothing to install, nothing to learn, nothing to set up. You just talk to it, the same way you are reading this. It is not a skill. It is a conversation.
“I do not have a business.”
You do not need one. The renewal you have not read. The letter you are dreading. The decision going round in circles since March. That is where most people start, and it is the easiest place to begin.
“I will look stupid.”
I was the worst adopter of new technology you will ever meet. That is precisely why I spent twenty years in adoption. There is no question here you can get wrong.
Ask it about the things. you have been avoiding.
Not spreadsheets. The things that actually sit on you.
The insurance renewal
Forty pages nobody reads. Ask what changed since last year and what it will cost you. Twenty seconds. One friend ran this on their own policy: same cover, sixty percent off the premium.
The job you are worried about
Paste your own job description. Ask which parts AI can do alongside you, and three things you could start doing that you cannot do today. It maps your entire week.
The mortgage, the pension, the letter
The documents you have never properly understood and have not wanted to ask about. Explained in plain English, in four minutes, with no one watching.
The decision at three in the morning
A lawyer, a finance director, an advisor, a recruiter. People most of us never get to ask. One prompt puts all four in the room, for as long as you want, whenever you actually need them.
That is not a cheaper version of expensive advice. It is advice you were never going to get at all.
You do not get smarter. You just learn how to use your AI.
AI Help Hour. One hour.
A video call. Just you and me. This is exactly how it goes.
- 01
You bring one real thing. The renewal, the letter, the worry, the decision. It does not have to be work. It does not have to be impressive.
- 02
I share my screen and we do it together, live, while you watch. You see every word I type.
- 03
We do it again with you driving, and me talking you through it.
- 04
You leave with that thing finished, and knowing how to do the next one alone.
No deck. No pitch. Nothing chasing you afterwards.
One hour. Your real task. Done together, live.
£160. One hour. Done, or it's refunded.
We find where AI pays in your business, build the workflows, make the habit stick, keep a person in charge of every output, and turn pilots into the way the place actually runs.
Your life. Amplified.
You don't need a business to be amplified. You need one real task and twenty minutes. Get good at AI on your own life first, where the stakes are low and nobody is watching. The penny drops in your kitchen, not your office.
The big questions
From wondering for years to finally asking. The move, the house, the meaning, the money, the health, the relationship: describe it like you'd tell a friend, get every risk and benefit surfaced, and push back on the answer.
The week
From Sunday-night dread to a clear plan. Twenty minutes of Friday input gets you your priorities, what to drop, and the one thing you're avoiding, named.
The quote renewal
From accepting whatever the renewal quote says to a full gap analysis in twenty minutes. Friends ran this on their own insurance: same coverage, sixty percent off the premium, one prompt.
First in its category. And the category is nearly empty.
We scanned every AI adoption programme we could find (platform, enterprise, academic, government, and independent) and scored each on the six things that decide whether a real firm actually changes how it works: Accessibility, Sector Depth, Proprietary Data, Credential & Identity, Human Warmth, and Product Ladder. Scores are operator self-assessment cross-checked against three independent AI research tools. Not a third-party audit; the method is published, and we say so.
Source: Everyone Uses AI internal category scan, June 2026. Operator self-assessment cross-checked against three independent AI research tools. Not a third-party audit.
“The big labs build the engine. We get your team driving.”
Decades getting over a million people onto new technology. Now AI.
From growth that compresses to growth that compounds.
A 25-person company, revenue growing 77% a year, net margin stuck at 8%, 54% of revenue going to salaries. Growth itself was the problem. Here’s what changed when the work moved from 100% human to human-and-agentic.
recovered every month. The work of three full-time people. Tools paid back in under a month — largely self-funded from software spend already in the budget.
The founder wins back 0 to 0 hours every week.
The agent never emails the client. A human is always accountable for what ships.
Margin path: 8% toward 20–25%. At 70% execution it still lands near 15%. These are targets in motion, not banked results — honesty travels.
The penny drops in your kitchen, not your office.
Most people treat AI like a business project. Backwards. Get good at it on your own life first, where the stakes are low and nobody is watching.
The moment it makes your day lighter, you'll see possibilities everywhere in your work. Adoption is not a systems problem. It's human psychology. This is your catalyst.
Five ways you get amplified.
With AI, people get amplified almost overnight. Businesses do not. The gap between personal AI capability and AI in business is where growth gets lost, and it is the most important problem this is built to solve. Amplification compounds commercially when AI is built into daily workflows. AI enablement leads to faster execution, which saves time, lowers costs and lifts output, which sharpens decisions, which builds business confidence, which drives faster growth.
Outside work, AI feels like a work tool only. You're still reactive, still behind.
It plans the week, sorts the admin, books the trip you keep postponing. Health, family, the life decisions you've meant to make. Time enriched and amplified.
You hit a big decision and chew it over alone for days.
A thinking partner that stress-tests the plan, surfaces the risk you missed, gets you to informed conviction in minutes, not weeks.
Every quote, pitch, and proposal starts from scratch, same as always.
Stronger quotes and proposals drafted in minutes. More deals out the door. New revenue streams you weren't reaching before.
The bills, the renewals, the subscriptions, the admin: it all just renews itself, unexamined.
All past, current and future outgoings analysed, prioritised and reduced within hours, not days.
Your team isn't really using AI. The capability lives with you alone.
One amplified person becomes a whole amplified team. The wins spread. You run the business instead of it running you.
Three stages. One climb.
Thirteen questions, a score out of 39, and one of three levels. Each level unlocks the next.
Curious
You see the opportunity. AI isn't in your daily work yet. You're closer to the front than you think.
Active
You've started. Results showing. Not yet at full potential.
Compounding
Ahead of 95% of operators globally. Time to teach others.
Locked until you score
How it spreads, how it works, what to use.
One amplified person. Then everyone.
Human → AI → Human
Never let AI be the first or last touch. It is right about 95% of the time, and the 5% it gets wrong looks exactly like the rest. Only a person catches that.
The Amplification J-Curve
Pick it up on a Tuesday and by Friday you are producing work that would have taken a fortnight. Months in AI is a generation, and what exists now is not what you tried before.
The Amplification Threshold
Same human, same hours, +0% output.
Source: Referenced field research on daily task throughput with generative AI assistance, cited in Gibson’s own client work. Figure is a working benchmark, not a guaranteed result.
They’re all good. Not all good at the same things.
Claude
All-round depth, serious work. A daily driver.
ChatGPT
Voice, brainstorming, second opinions.
Perplexity
Cited research, finance, proof.
Grok
Live, real-time signal.
The power move: use them together.
Proof, not theory.
A European media business moved net margin per employee from 8% to 25% in six to eight weeks. No layoffs.
Source: Client engagement delivered by Gibson. Figures reported by the client, shared with permission and anonymised at their request.
A new chef’s five-day menu build, done in ninety minutes.
Not a multi-million pound transformation. One person, one afternoon, on the work they already do.
Not productivity. Freedom.
Three swims a week, more time with family and friends and a gym session in between, because the proposal that used to eat the evening now takes thirty minutes.
Hour-long phone calls to friends, actually done. Long weekends, actually taken. Evenings with family, properly present, not half-distracted by an inbox.
The World Health Organisation reported in 2025 that one in six people on Earth is affected by loneliness. Used well, AI absorbs the noise that was crowding out the people you love.
The point is a life where you run the business and the business doesn't run you. And if you don't run a business, the point is simply your time back and more freedom to choose life.
People Gibson has actually moved.
"When I started with Gibson, I didn't even have AI downloaded onto my phone. Weeks later I was producing some of the most transformational work I've ever produced."
"A complete accelerator, allowing us to open up UK and South Africa markets fast."
"Masterful insight into the behaviours that block change. Learned something every day."
"Highly creative, intuitive, a real expert who gives 100% to making a business thrive."
Find out where you actually stand.
Thirteen questions, two minutes, free. Your score out of 39, your three biggest gaps, and your first move.
Pick your entry point.
Begin with the free score. Thirteen questions, two minutes, and you will see where AI helps you fastest. Then choose how much help you want. Read it yourself for £79. Or sit with me for one hour for £160. Done, or it's refunded. Nothing renews unless you want it to, and nobody chases you.
Thirteen questions, two minutes, a score out of 39. You see exactly where you stand and your three biggest gaps, each mapped to the move that closes it. Where everyone starts.
The book Gibson wrote so his mom could understand and use AI. The J-Curve, Human to AI to Human, and the moves to amplify your own life and work before anyone around you has started. Buy one for yourself, or send one to someone you love.
One hour. Your real task. Done together, live. Bring the thing you've been putting off: the renewal nobody has read, the job you're worried about, the decision you keep going round in circles on. You watch it happen, then you do the next one yourself. You leave with it finished, a method you can reuse, and AI doing useful work for you the same day. You don't need a business to book this. Done, or it's refunded.
Gibson sets AI up inside your business with you: your workflows, your team, your prompt library, four live sessions a month. The edge becomes a system you own. Starts with a free introductory call. Cancel any time.
The gain leaves your desk and reaches the whole team. By week four they're using AI on real tasks, not watching demos, one workflow per role, running on its own.
All five areas rotating month on month, every cycle adding new prompts and fresh leverage, your edge widening while everyone else is still getting started.
Working at enterprise scale?
For larger organisations, we run multi-team, multi-month engagements scoped around your specific operation and workflows, the same work delivered across Microsoft, BP, Airbus and Cisco. These are bespoke by design, so they're scoped and quoted to the engagement.
Talk about an enterprise engagementNot sure where to start? Take the free score. No pressure, no chasing, you just know more than you did. Take the free score.
Your first five minutes.
If you've never opened an AI in your life, this page is yours. Five moves, five minutes:
- Copy this, word for word: "Hi, I've never used AI before. I run a small business doing [X]. Explain in plain English what you could help me with, and ask me questions to understand my work."
- Talk, don't type: press the microphone and ramble like you'd talk to a friend in the car.
- Take a win you cannot get wrong: paste a confusing email and say "What is this actually asking me to do, in one sentence?"
- Treat the first answer as a draft: "Make it shorter. Give me three options. Ask me what you need to know to improve this."
- Ignore the jargon, all of it. Plain English gets you everything in this paper.
This is one page of 34. The rest is instant.
The asymmetry is the whole point.
"When the rate of change outside an organisation exceeds the rate of change inside, the end is near."Jack Welch
For a 25-person business, a 12-month delay is conservatively worth £400,000 to £700,000 in lost capacity, margin, and talent.
Starting costs roughly £200 a month in tooling.
That's the asymmetry.
Tonight. One real thing.
Ten minutes, and it costs nothing to find out.
Meet Gibson.
Dave Gibson. A former futurologist whose prediction is now arriving. At the London School of Economics he researched what happens when technology becomes part of how we live and work with research cited more than fifty times.
Sixty seconds. Why I do this.
Dave Gibson, founder of Everyone Uses AI.
He built Cisco’s technology adoption business across Europe, the Middle East and Africa, helped lead digital transformation at adidas global headquarters, and began his career at Accenture.
Author of ‘Use AI. It Is Awesome.’ and ‘The Amplifier’, and originator of the Human → AI → Human framework. By his own account the worst adopter ever — which is why he understands resistance.
Reach him directly at gibson@everyoneusesai.com
Common questions
What happens after I take the free score?
What does an AI adoption specialist actually do?
Do I need to hire someone in-house, or is there a faster way?
What does it cost to get AI working in my business?
Do you only work with construction, or other industries too?
How do I know what to automate in my business?
Will AI actually replace my employees?
What's the first step to getting AI into my business?
How do I know if my business really needs AI consulting?
What questions should I ask before hiring an AI consultant?
How much does AI consulting actually cost?
Will AI tools actually make my team more productive, or just create more work?
How do I get my team to actually use AI tools instead of resisting them?
What's the difference between early adopters and the rest of my team when it comes to AI?
I don't use AI at work. Is this for me?
Which AI should I open tonight, and what do I say to it?
What can AI actually do in my everyday life?
Can I buy The Amplifier as a gift?
Ask your AI: ‘Here’s my week. Tell me which three things to drop, and why.’
One prompt every Monday. The week gets lighter.
No pitch. One prompt each Monday morning that makes the week lighter, rotating the five Amplified Areas: Earning, Saving, Thinking, Living, Leading. Unsubscribe any time.